Digital marketing has truly evolved over time. The techniques used today wouldn’t have been possible about twenty years ago. This is why it’s essential to make use of all the tools at your disposal. Sales and marketing teams in the earlier days had to resort to managing leads manually, which was not only challenging but also time-consuming. It didn’t allow them to focus on the sales aspect of the company. However, with the invention of CRM systems, things have improved. Of all the CRM solutions to choose from, HubSpot CRM is the one you and your sales team should be going for – and this is why.
What is HubSpot CRM?
Among the many customer relationship management (CRM) apps available in the market, HubSpot CRM is one of the most popular and efficient apps opted for worldwide. The platform is so appreciated that it also won the best CRM award in 2019.
In case you don’t know what HubSpot CRM is all about, it’s a platform that helps in improving the marketing and sales workflow of a company without having to alter the current system much. The organisations that are into online marketing realise the potential of HubSpot CRM and have been migrating to it for quite a while now.
Why HubSpot CRM Should be Used by Sales Teams
1. Social Management
Are you a company that sells through social media? Then you most definitely need to install HubSpot CRM. The platform connects itself to all your social media channels, be it Instagram, Facebook, or Twitter. Through this connection, you can derive important data regarding your customers and use it to your advantage, such as making your emails more personalized.
2. Free Version
The fact that HubSpot CRM has a free version is an added bonus. You can choose to upgrade later, but the free version can give you an idea of what the CRM platform is like. Although the internet does have free tools and software available, not all of them are as competent as HubSpot CRM because it offers efficient functionality and integrated features for you to work with.
3. Tracking Communication
Communication tracking is crucial in order to build a solid foundation with your customers. With HubSpot CRM, your sales team will be able to derive sufficient information about your prospective customers, which can then be used to create a pipeline that allows you to directly email them. There’s also a feature that enables you to record the conversations you have with your customers.
4. Website Integration
The premium version of HubSpot CRM also offers website integration. Whenever a potential lead visits the website, this feature will notify you of their presence. You can then view the pages or information they look at on your website and make decisions about marketing accordingly.
5. HubSpot Marketing Integration
If you’re also using the marketing system from HubSpot, you can choose to integrate it with any CRM of your choice. The sales team can then communicate in real-time without having to compromise on their other duties. The marketing integration platform lets you view all the customer information under one area instead of having it divided among multiple platforms – saving a lot of time and unnecessary stress.
6. Real-time Updates
Sales teams receive timely information with HubSpot CRM’s real-time updates. Hence, your sales team will be able to contact the leads with the most accurate information available to them.
7. Lead Nurturing
HubSpot CRM helps you in nurturing the interest of your lead till they’re ready to make a purchase. This proves that its lead nurturing feature is extremely effective and efficient.
The revenue and volume of sales is boosted, and cost of each lead is reduced with this feature. Nurtured leads increases your sales as well as are known to make more purchases compared to non-nurtured leads.
8. Lead Scoring
When HubSpot CRM is employed, your leads are guided throughout their purchasing journey. It also notifies your team when the lead is ready to make the purchase. All of this happens through lead scoring. Lead scoring refers to the process of ranking the leads based on their activities online, which points out where they are in the buying cycle. Some of the activities tracked in lead scoring include checking how much time they spend on your website and how many times they engage with your content. It also checks the links that they click on, with each activity having different points attached to it. Once the lead has enough points accumulated, it makes them sales-ready, which is when they’re assigned a member from the sales team to help them further in the process.